FINANCIAL ACCOUNTANT

FINANCE AND PROCUREMENT

Reports to:

Chief Financial Officer

 

Purpose of the Role:

To assist the Head of CRM and the CRM Team in delivering a fast and efficient CRM operation.

 

Key Responsibilities:

  • Working with Country Managers and Senior CRM team members to create an ongoing communications plan for distinct, multi-national territories.

  • Configuring and executing all CRM activity for the business, including email, direct mail, SMS marketing and site/mobile messaging.

  • Proofing all campaigns and ensuring that quality standards are met.

  • Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.

  • Implementing testing from CRM meetings, to develop rich and dynamic content, subject lines and promotional offers.

  • Monitoring customer experience across all channels and making changes as required (through support teams), to ensure any sub-optimal items/processes/pages etc. are improved.

  • Continually improving creative techniques, performance and output/productivity levels.

  • Adhering to CRM communications calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.

  • Ensuring timely and on target configuration and execution of CRM campaigns.

  • Effectively communicating on campaign definitions and builds, revising campaigns on a continuous basis and communicating any changes to the key stakeholders.

  • Ensuring that all campaigns are configured according to campaign definitions.

  • Ensuring the campaign builds are updated to reflect any changes to our products and key seasonal events.

  • Maintaining details of contract strategy, together with key information/data to support revisions/optimisation.

  • Maintaining consistent contact with customers and optimising customer journey across products and platforms.

  • Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.

  • Driving flexible and creative CRM initiatives, in close alignment to CRM Analyst recommendations.

  • Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

 

Other Responsibilities:

  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry, to ensure that Panserve is one-step ahead. Participating in training as appropriate to maintain own professional expertise and CPD.

  • Escalating issues to senior CRM team members as appropriate.

  • Undertaking other reasonable duties as instructed by senior management.

 

Required Skills and Abilities:

  • Minimum 1 year experience in configuring communication across media of email, SMS, Push and Direct Mail.

  • Customer focus and commitment to excellent service.

  • Good working knowledge of Microsoft Office applications, particularly Excel.

  • Strong knowledge of HTML coding for emails.

  • Excellent verbal and written communication skills in English.

  • Accuracy and strong attention to detail.

  • Excellent numeracy and analytical skills.

  • Good report writing skills.

  • Proactive and results driven approach.

  • Good organisation and prioritising abilities.

  • Ability to multitask and work under pressure.

  • Exceptional creative thinking and problem-solving skills.

  • Good interpersonal and relationship building skills.

  • Ability to learn quickly in a changing environment.

  • Confidence and ability to deal with difficult situations.

  • An interest and understanding of Sport is essential.

 

Desired Skills and Abilities:

  • Degree in computer science or equivalent through experience.

  • Recent experience in a relevant gaming/betting role (CRM, Communications, Product).

  • Strong presentation skills.

  • Profound experience of managing stakeholders.

  • An conceptual understanding of audience segmentation would be advantageous.

  • Some understanding of the Russian language is desirable but not essential.

 

To apply for any of the roles, please send your CV and covering letter to jobs@panserve.co

By submitting your c.v., you consent and agree to the following:

 

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  • You can request this data and verify its accuracy

  • You can request that your data be deleted but this may hinder your application

  • If your application is unsuccessful your data will be deleted after 6 months

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