Reports to:

BI Manager


Purpose of the Role:

To take responsibility for the Web Analytics and Digital Analysis.


Key Responsibilities:

  • Mining and analysing Marketing data from various sources to provide insightful and detailed reports on all

  • digital channels, covering acquisition, social & content.

  • Analysing website traffic to determine the effectiveness of Marketing campaigns and recommending

  • improvements based on those findings.

  • Analysing data on the customer base from a multi-channel perspective, utilising both online and offline data

  • sources.

  • Participating in setting up Web Analytics tools on company websites (Google Analytics, Yandex Metrika).

  • Building conversion funnels.

  • Estimating effectiveness of Marketing campaigns through numerous metrics.

  • Carrying out A-B testing on website features.

  • Investigating ROI for website products.

  • Defining reporting functionality for data warehouse.

  • Presenting data in tabular, chart and graph forms.

  • Collaborating, communicating and building strong relationships with the key internal and external

  • stakeholders.

  • Following team’s and Company’s processes and procedures effectively.

  • Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities:

  • Experience of working with Web analytics tools: Google Analytics, Omniture SiteCatalyst, or Yandex.

  • Advanced analytical and Excel skills.


Desired Skills and Abilities:

  • Experience with SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization)

  • is desirable. Google Tag Manager and DoubleClick Campaign Manager.

  • Coding for Web Analytics tools.

  • Experience with working with large Databases and/or DWH using SQL.

  • Degree in Statistics, Computer Science or similar.

  • Experience with ERP and BI systems.

  • Interest in new technologies.

  • Second language is desirable (Russian preferred).

  • Experience in the online gaming industry.


To apply for any of the roles, please send your CV and covering letter to jobs@panserve.co

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  • If your application is unsuccessful your data will be deleted after 6 months

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