WEB & DIGITAL ANALYST
BI
Reports to:
BI Manager
Purpose of the Role:
To take responsibility for the Web Analytics and Digital Analysis.
Key Responsibilities:
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Mining and analysing Marketing data from various sources to provide insightful and detailed reports on all
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digital channels, covering acquisition, social & content.
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Analysing website traffic to determine the effectiveness of Marketing campaigns and recommending
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improvements based on those findings.
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Analysing data on the customer base from a multi-channel perspective, utilising both online and offline data
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sources.
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Participating in setting up Web Analytics tools on company websites (Google Analytics, Yandex Metrika).
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Building conversion funnels.
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Estimating effectiveness of Marketing campaigns through numerous metrics.
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Carrying out A-B testing on website features.
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Investigating ROI for website products.
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Defining reporting functionality for data warehouse.
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Presenting data in tabular, chart and graph forms.
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Collaborating, communicating and building strong relationships with the key internal and external
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stakeholders.
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Following team’s and Company’s processes and procedures effectively.
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Undertaking other reasonable duties as instructed by senior management.
Required Skills and Abilities:
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Experience of working with Web analytics tools: Google Analytics, Omniture SiteCatalyst, or Yandex.
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Advanced analytical and Excel skills.
Desired Skills and Abilities:
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Experience with SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization)
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is desirable. Google Tag Manager and DoubleClick Campaign Manager.
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Coding for Web Analytics tools.
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Experience with working with large Databases and/or DWH using SQL.
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Degree in Statistics, Computer Science or similar.
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Experience with ERP and BI systems.
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Interest in new technologies.
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Second language is desirable (Russian preferred).
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Experience in the online gaming industry.
To apply for any of the roles, please send your CV and covering letter to jobs@panserve.co
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Use and processing of your personal data only relating to your application
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You can request this data and verify its accuracy
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You can request that your data be deleted but this may hinder your application
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If your application is unsuccessful your data will be deleted after 6 months
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