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    WEB & DIGITAL ANALYST

    BI

    Reports to:

    BI Manager

     

    Purpose of the Role:

    To take responsibility for the Web Analytics and Digital Analysis.

     

    Key Responsibilities:

    • Mining and analysing Marketing data from various sources to provide insightful and detailed reports on all

    • digital channels, covering acquisition, social & content.

    • Analysing website traffic to determine the effectiveness of Marketing campaigns and recommending

    • improvements based on those findings.

    • Analysing data on the customer base from a multi-channel perspective, utilising both online and offline data

    • sources.

    • Participating in setting up Web Analytics tools on company websites (Google Analytics, Yandex Metrika).

    • Building conversion funnels.

    • Estimating effectiveness of Marketing campaigns through numerous metrics.

    • Carrying out A-B testing on website features.

    • Investigating ROI for website products.

    • Defining reporting functionality for data warehouse.

    • Presenting data in tabular, chart and graph forms.

    • Collaborating, communicating and building strong relationships with the key internal and external

    • stakeholders.

    • Following team’s and Company’s processes and procedures effectively.

    • Undertaking other reasonable duties as instructed by senior management.

    ​

    Required Skills and Abilities:

    • Experience of working with Web analytics tools: Google Analytics, Omniture SiteCatalyst, or Yandex.

    • Advanced analytical and Excel skills.

     

    Desired Skills and Abilities:

    • Experience with SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization)

    • is desirable. Google Tag Manager and DoubleClick Campaign Manager.

    • Coding for Web Analytics tools.

    • Experience with working with large Databases and/or DWH using SQL.

    • Degree in Statistics, Computer Science or similar.

    • Experience with ERP and BI systems.

    • Interest in new technologies.

    • Second language is desirable (Russian preferred).

    • Experience in the online gaming industry.

     

    To apply for any of the roles, please send your CV and covering letter to jobs@panserve.co

    ​

    By submitting your c.v., you consent and agree to the following:

     

    • Use and processing of your personal data only relating to your application

    • You can request this data and verify its accuracy

    • You can request that your data be deleted but this may hinder your application

    • If your application is unsuccessful your data will be deleted after 6 months

    ​

    For further information about our privacy policy or concerns, please contact hr@panserve.co

    ​

    How do we store your data? Find out more here

     

     

    Apply