Reports to:

CRM Manager

 

Purpose of the Role:

To take full ownership of the UK CRM retention strategy across multiple channels; Website, Email, SMS etc.

 

Key Responsibilities:

• Create multi-channel CRM Campaigns for the business, including email, direct mail, SMS marketing and site/mobile messaging.

• Create monthly planning for UK jurisdiction based on strategy and analysis.

• Deliver CRM Campaign consistency between outbound communication channels and website assets

• Ensure process is followed and all Campaigns are thoroughly tested before rollout

• Adhere to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication

• Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.

• Work closely with Marketing Planner, Design, Copy, Loyalty and BI teams to plan, execute and analyse all CRM activity

• Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.

• Ensuring timely and on target configuration and execution of CRM campaigns.

• Maintaining consistent contact with customers and optimising customer journey across products and platforms.

• Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.

• Driving flexible and creative CRM initiatives

• Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

• Achieving KPIs set by the business to achieve group objectives.

 

Other Responsibilities:

• Escalating issues to the CRM Manager, Head of Retention, UK Country Manager and BI Team as appropriate.

• Undertaking other reasonable duties as instructed by senior management.

 

Required Skills and Abilities:

• Excellent written and spoken English

• Experience in configuring communication across media of email, SMS, Push and Direct Mail.

• Customer focus and commitment to excellent service.

• Good working knowledge of Microsoft Office applications, particularly Excel and Access.

• Good analytical skills

• Excellent verbal and written communication skills in English.

• Accuracy and strong attention to detail.

• Excellent numeracy and analytical skills.

• Proactive and results driven approach.

• Good organisation and prioritising abilities.

• Ability to multitask and work under pressure.

• Exceptional creative thinking and problem-solving skills.

• Good interpersonal and relationship building skills.

• Ability to learn quickly in a changing environment.

• Confidence and ability to deal with difficult situations.

 

Desired Skills and Abilities:

• Degree in Marketing or Business Administration.

• Recent experience in a gaming/betting executive role (CRM, Product or Operations).

• Strong presentation skills.

• Profound experience of managing stakeholders.

• Good report writing skills.

 

To apply for any of the roles, please send your CV and covering letter to jobs@panserve.co

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