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Reports to:

CRM Manager


Purpose of the Role:

To take full ownership of the UK CRM retention strategy across multiple channels; Website, Email, SMS etc.


Key Responsibilities:

  • Create multi-channel CRM Campaigns for the business, including email, direct mail, SMS marketing and site/mobile messaging.

  • Create monthly planning for UK jurisdiction based on strategy and analysis.

  • Deliver CRM Campaign consistency between outbound communication channels and website assets

  • Ensure process is followed and all Campaigns are thoroughly tested before rollout

  • Adhere to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication

  • Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.

  • Work closely with Marketing Planner, Design, Copy, Loyalty and BI teams to plan, execute and analyse all CRM activity

  • Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.

  • Ensuring timely and on target configuration and execution of CRM campaigns.

  • Maintaining consistent contact with customers and optimising customer journey across products and platforms.

  • Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.

  • Driving flexible and creative CRM initiatives

  • Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

  • Achieving KPIs set by the business to achieve group objectives.


Other Responsibilities:

  • Escalating issues to the CRM Manager, Head of Retention, UK Country Manager and BI Team as appropriate.

  • Undertaking other reasonable duties as instructed by senior management.


Required Skills and Abilities:

  • Excellent written and spoken English

  • Experience in configuring communication across media of email, SMS, Push and Direct Mail.

  • Customer focus and commitment to excellent service.

  • Good working knowledge of Microsoft Office applications, particularly Excel and Access.

  • Good analytical skills

  • Excellent verbal and written communication skills in English.

  • Accuracy and strong attention to detail.

  • Excellent numeracy and analytical skills.

  • Proactive and results driven approach.

  • Good organisation and prioritising abilities.

  • Ability to multitask and work under pressure.

  • Exceptional creative thinking and problem-solving skills.

  • Good interpersonal and relationship building skills.

  • Ability to learn quickly in a changing environment.

  • Confidence and ability to deal with difficult situations.


Desired Skills and Abilities:

  • Degree in Marketing or Business Administration.

  • Recent experience in a gaming/betting executive role (CRM, Product or Operations).

  • Strong presentation skills.

  • Profound experience of managing stakeholders.

  • Good report writing skills.


To apply for any of the roles, please send your CV and covering letter to

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